If we ignore this possibility we are ignoring the possibility to improve sales. Some OTC categories such as first-aid, eye care, and smoking cessation products, etc. But, by doing so the possibility to improve the front-end sales is drastically decreasing. The pharmaceutical industry tends to concentrate more on back-end sales of medicinal products which can be purchased with a prescription. Let us discuss how these industries will be benefited by using planograms. Using planograms will benefit pharmaceutical, cosmetics, wine & spirits, and retail industries also.
Planograms are frequently used in the food and beverage industry. Creation and usage of planograms are necessary to support visual merchandising efforts and thereby improve sales.
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